I AM Organic brings consumers fresh organic fruits and vegetables

I AM Organic brings you fresh organic fruits and vegetables, offering the best possible taste and experience. We partner with local farmers and are committed to reducing packaging while enhancing communication. Each product includes a QR code that provides detailed information about its origin, farming practices, logistics, packaging, and sustainability efforts. Additionally, we offer inspiration with recipes, storage tips, and usage ideas. By choosing I AM Organic, you are making a positive impact on the world.

WE BUILD OUR BRAND AROUND THE POSITIONING

Apart from taste and quality, our brand has unique selling points:

  1. 100% organic
  2. 100% transparent
  3. sustainable: fair to people

In our digital experience, we engage consumers through storytelling via QR codes. Each product has its own unique journey, sharing information about its origin, variety, transport, packaging, and recipe inspiration. Through this, we offer a transparent and engaging experience that connects you to the story behind your food.

– We inspire consumers to eat (more) organic

– We are 100% transparent about all steps and details in our vertically integrated supply chain

– We communicate about our sustainability ambition

– We explain our objective with regard to fair practice, e.g. fair trade and fair pricing

– We invite consumers to join our community to eat the world better